EMSP - CHOSEN GROUP

This document outlines the challenges and innovations surrounding electric vehicles (EVs) and energy infrastructure in Asia, particularly focusing on the advancements made by CHOSEN. As the EV market rapidly expands, the need for a unified charging solution and robust energy management systems becomes increasingly critical. This paper discusses the current barriers faced by EV drivers due to incompatible charging standards and the infrastructure challenges that arise from the growing demand for electric energy. It also highlights CHOSEN's innovative solutions and partnerships aimed at addressing these issues.

As electric vehicles become more prevalent, the need for a seamless charging experience across different countries is paramount. Currently, various charging standards exist, including European, Chinese, and non-standard protocols, which create significant barriers for EV drivers. For instance, an EV using Chinese standards in Laos may find it impossible to charge in Thailand or Malaysia, leading to frustration and limiting travel options. This fragmentation mirrors similar issues seen in regions like China and Hong Kong, where incompatible charging systems hinder the growth of the EV market.

Another pressing concern is the existing energy infrastructure, which was not designed to accommodate the substantial load that EVs represent. Upgrading this infrastructure requires significant investment and planning, as it must support the increasing number of electric vehicles on the road. Without a comprehensive strategy to modernize energy systems, the transition to electric mobility may face substantial hurdles.

In response to these challenges, CHOSEN has dedicated four years to developing a cutting-edge core engine software and hardware technology. This innovative solution is designed to manage load and energy across various brands, charger types, and protocols using advanced artificial intelligence. CHOSEN's technology aims to serve as a Load Aggregator and Virtual Power Plant, facilitating energy trading and optimizing energy consumption.

CHOSEN has garnered significant traction, collaborating with major condominiums, hotels, and buildings to implement its solutions. The company has signed Memorandums of Understanding (MOUs) with the governments of Thailand and Laos to conduct pilot testing, with plans to expand these initiatives into national projects.

The recognition of CHOSEN's efforts is evident through its accolades, including being named the winner of the National Innovation Agency, Delta Angel Fund, and Ministry of Industrial Award in Thailand. Additionally, CHOSEN has been a finalist in prestigious competitions such as Techstars Paris and Jetro Japan, positioning itself for global expansion.

As the electric vehicle market continues to grow, addressing the challenges of charging standards and infrastructure is crucial for a sustainable future. CHOSEN's innovative approach and strategic partnerships offer promising solutions to these issues, paving the way for a more integrated and efficient EV ecosystem in Asia and beyond.